Enhancing Marketing Campaign Creation to Increase Efficiency
Marketing Content Automation
Industry
Marketing, Copywriting Automation
50%
Reduced copywriting costs by
About the Project
The goal of this project was to automate the creation of advertising strategies and marketing content, thereby reducing the involvement of human specialists without compromising quality. By adopting AI, our team simplified campaign preparation, lowered expenditures, and increased overall marketing effectiveness.
90%
Increased content accuracy by
Challenge
High-performing campaigns require personalized content tailored to various target audience groups and interaction channels. When planning and launching initiatives, marketers face the following challenges:
Automation of email content generation and its localization for different countries.
Creation of original content that will be of interest to all groups of customers.
Reduction of financial and time costs associated with manual text writing.
Approach
AI-Driven Content Creation
Developing a tool for generating relevant and engaging email texts in different languages and campaign elements to save time and resources.
Personalization
Integration and adjusting advanced algorithms to write subject lines, body texts, and CTAs in several clicks.
Improving Workflows
Simplifying the preparation of advertising materials and increasing marketing team productivity.
Solution
Our team used a phased approach to launch this project:
- Developing a core AI engine to create engaging email texts, from subject line to customer motivation.
- Fine-tuning algorithms to translate materials into different languages and generate other advertising content tailored to the requirements and specifics of various regions.
- Adding a real-time collaboration feature to allow team members to edit and view content directly in the application.
- Synchronizing the tool with popular CRM systems and professional marketing platforms to simplify the launch of advertising campaigns.
Results
Our tool has transformed marketers' work through several features.
- Cut copywriting costs up to 50% thanks to automation of content creation.
- Reduced the time spent on campaign preparation by 3 times. Businesses can present their initiatives faster.
- The accuracy of personalized content increased to 90%. The AI-powered tool supports multilingual campaigns and boosts market share growth.
In 12 months, the tool enabled the launch of over 100 campaigns, confirming the effectiveness and value of the promotion system in any country.
Technologies
Case Studies
